Project Description


Develcomm is a dynamic company building webshops based on the e-commerce platform Magento. Their clients range from small to medium-sized electronic retail enterprises specialising in health and wellbeing products, as well as home appliances. Founders Jaro Brinkers and Rogier Valk have broad experience in the automation industry and run their business with a no-nonsense mentality and transparent communication in order to provide fast, structured and secure webshop solutions. They listen carefully to what customers want and offer professional products, quality aftercare and support at an affordable price. Their webshop solutions are specialized for B2B and are SEO-optimized to maximise site visits.


Develcomm was launched in August 2013 and required a memorable and strong branding concept, which relates to the typical Magento look. The client’s briefing included a visual identity to communicate a clean, straightforward and honest approach to their clients.


As part of my collaborative design process, I met the client to discuss the brief and gain an understanding of their expectations, communication goals and company background. After studying the Magento logo I experimented with raster and diagonal lines to give it a more three-dimensional look. I concluded that a web shop, even though it’s online, it is still a store, a virtual room where products are being sold. During the process, the angles of the room changed but the concept stayed the same.


With the new logo, Develcomm received a relevant, clean and unique visual identity, which draws attention to their target audience. The corporate identity was used for the website and business cards.

Project Details


Skills Needed

Graphic design, Photoshop, Illustrator, Indesign, Concept design